Email marketing is the most potent and effective way to connect with your email subscribers. It’s also one of the most under utilised forms of digital communication in today’s digital age. Today, we’re going to share with you some ways that you can use email marketing to increase engagement and drive more leads for your business.
Analytics Reports And Insights:
Email marketing analytics and reports are a great way to understand which emails perform well. You can also use these insights to ensure you’re sending out the right kinds of messages at the correct times, so you’re saving money on ads that aren’t getting attention. Analytics tools like Mailing Info offer reports about who opened your email, clicked through from social media platforms like Facebook or Twitter, where people are located geographically, and more.
Once you have some data in hand, it’s time for action! The best way forward is by listening carefully—not just what they say but how they say it: tone of voice, frequency, punctuation marks (emphasis), length of sentences/paragraphs, sentence structure themselves, etcetera.
Deliverability rates are the percentage of emails that reach the inbox. Spam filters and email providers influence them, so monitoring them is essential.
Email marketing tools can help you monitor deliverability rates and make adjustments if necessary:
1. SendGrid is a free service that analyses your campaign data to show you how well your emails perform in their inboxes across all platforms (iPad, desktop computer, mobile app). It also provides insights into user behaviour so that you can optimise future campaigns based on those insights.
2. HubSpot Email Marketing makes it easy for anyone with an account on HubSpot CRM or Salesforce Marketing Cloud to create an automated workflow to schedule email marketing campaigns at scale (without any programming experience).
If you’re interested in the email marketing industry and want to learn more about how your competitors perform, consider signing up for our free email marketing course. Our team of experts will help you build successful campaigns that produce the content your customers want and generate revenue for your business. As the email marketing industry continues to evolve, you’ll need to stay on top of the latest trends and technologies that are shaping the future of your business. If you’re interested in learning more about how Mailing Info can help you generate more leads and sales through email marketing, then contact us today.