Live chat is typically used to support sales or customer service activities, but it can also be used to increase conversion of leads which eventually result in increase in marketing ROI. This is because it offers a direct line of communication to visitors, so when someone visits your website, it gives them a chance to instantly ask questions. They may not be committed enough to call or email, but live chat provides an informal way of moving their journey along, with minimal effort from them.
Find out 5 ways that you can use live chat to increase lead conversions from your marketing:
1. Increased Conversion Of Leads:
Due to the instant chat feature, lead conversion is significantly greater. An email answer takes two to three hours, but the average chat response time is 11 seconds.
Here are several ways that quicker responses might affect lead generation and live chat sales:
Real-time sales support – As opposed to reactive channels where customers must wait for a response, such as phone or email, live chat offers real-time solutions through the use of canned responses or intelligent routing.
Proactively guide customers – By resolving their problems or staying in touch with them on a regular basis through live chat, you may engage your visitors and customers and decrease the time it takes to respond to their inquiries.
Assist to make quick sales decisions – Customers can communicate with sales staff via live chat and receive prompt assistance with selections regarding purchases.
2. Greater Customer Satisfaction:
Live chat is probably the least popular customer service channel, despite the fact that it has the potential to be one of the most effective channels for both businesses and customers to resolve issues.
Live chat increases satisfaction due to its instant and expert responses. With automated chatbots handling the more routine queries, the complexity of client inquiries to frontline employees is likely the cause of the increase in wait times.Increased handle times, however, also result in higher customer satisfaction, just like wait times.
3. 24/7 Lead Generation:
Your firm may undergo a transformation if you combine humans and robots. When chat bots are used in conjunction with live chat, coverage gaps are filled, whether it be for backup, as the frontline, or for weekend help.
Here are the key ways chatbot boost live chat sales and lead generation:
Bots are always active: AI chatbots are available at all times to engage customers by quickly responding to sales FAQs. By having a sales bot deployed, you may use questions posed by sales experts to qualify prospects. Bots are useful for lead nurturing since they can determine the purpose of your visitors and what to present next.
Automate sales cycle: Chatbots can automate your sales funnel. By asking particular questions developed by sales experts, bots give sales prospects and prequalified leads detailed company information. The sales staff is then notified of the qualified leads and instructed to either close the sale right away or set up an appointment.
Better return on investment (RoI): By giving your consumers efficient chat experiences, bots open up commercial prospects. A clear knowledge of the goal and how it will improve your overall lead generating process is required before investing in the use of bots.
4. Integrated User Experience:
With the majority of websites, CRMs, and help desks,as a chat platform interfaces easily. This lowers your overall cost while allowing you to maintain the consistency of all client data. You gain a thorough understanding of the customer experience and are more equipped to assist with sales.
Potential leads are those website users who start conversing with you. You can produce sales leads with improved conversion rates by integrating live chat sales data throughout your funnel.Instantly resolving sales-related questions will increase conversion.
5. Personalized Automated Triggers:
Customizing welcome messages based on the visitor’s location on your website is one of live chat’s most potent capabilities. You may, for instance, include a proactive statement on a blog post that encourages conversions. The easiest approach to provide tailored engagement experiences to visitors to your website and increase sales conversion is through automated triggers.
key ways of how automated triggers can increase website conversion:
- Personalized greeting messages
- Identify & engage returning visitors
- Email campaigns for more conversations
- Proactive engagement for quick decision making
These are but a few advantages of using a managed live chat service. Installing live chat on your website may not be a difficult decision if you receive a moderate to high number of internet traffic.It is abundantly evident that live chat is your most effective sales tactic for increasing online conversions and generating leads. Establish internal benchmarks for conversions and sales follow-up, put the above tips into practise, then assess your progress.