In 2022, Failing to Address Technological Complexity Will Cost You, Clients. Here’s How To FIX It

In 2022, Failing to Address Technological Complexity Will Cost You, Clients. Here’s How To FIX It

You haven’t yet observed the amount of digital transformation challenges in the corporate environment since the beginning of the internet. Although, businesses have sped up the digitization of their internal processes and contacts with their customers and supply chains. It has been a long time, and coping with the expectations of an expanding client base is still one of the largest problems confronting the B2B sector.

However, resolving this is essential to attaining long-term growth. Businesses must first comprehend who their customers are in order to meet their demands. Having a single source of truth for customer data and the technology to make sure this data is being used successfully is essential, regardless of whether the consumer is one of today or one of tomorrow. Unfortunately, many firms are still utilizing sophisticated IT systems today, whether they be fragmented tech stacks or out-of-date CRM platforms. Understandably, executives in sales, marketing, and customer service are having a difficult time navigating the complex IT landscape. As a result, the CX across physical, social, and digital channels is suffering, which compromises consumer loyalty.

Knowing The Technology Stack

When many systems are patched together, your tech cannot function as a single unit; as a result, your client has a slower, more challenging customer service problem and solution. A mistake that might end up costing millions of dollars is choosing the incorrect tools or continuing to utilize inadequate tools. For instance, if a sales team lacks the appropriate software or tools, they run the danger of overlooking data that is essential to their sales process.

Everything from the stage of the sales process that B2B buyers are into, to what they are searching for in a new good or service to the opportunities or issues they are encountering might go between the cracks, which would only result in lost sales chances. It might be tempting to pay someone to put the already-in-use technologies together. However, corporate executives must realize that long-term success depends on having a tech stack that is straightforward, integrated, and consistent across all divisions. When it comes to CRM systems, this is especially true.

Your CRM must give a smooth, controllable, and joyful CX; it must not be cumbersome, challenging to use, or interfere with the operations of the marketing, sales, and customer support teams. You might ask why resolving the CRM dilemma is so crucial given the plethora of challenges that the previous several years have presented to us.

The solution is straightforward: once integrated, a fragmented, seamless CRM may provide teams with a full picture of the client and open up huge sales potential. The businesses that get this and confront the issue head-on will be best positioned to handle future expansion and shifting consumer preferences.

Now Condense The Technology Stack

Research revealed that the typical firm utilizes 120 match products on average, and that’s just in one division, even before the epidemic!

Even if it’s true that no one product or tool can do all a business wants it to do, it’s crucial to understand how various tools interact with one another.

Audit your current tech solutions before making any changes or adopting new technology. Remember that there isn’t a one-size-fits-all answer for digital demands. Before starting any tech transformation journey, it’s critical to be aware of the specific goals, offerings, and difficulties that each platform, technology, and the department has.

On the other hand, new technologies are created every day, which is why regularly assessing the tech stack enables firms to find fresh approaches to maintaining that crucial single source of truth for data. The end-user will benefit from several ways that firms may save employees’ time, cut costs on applications, and combine technology and apps, among other things.


Organizations may significantly improve the digital experiences of their clients if the tech stack is comprehended, redefined, and even streamlined. And this is the starting point for progress. UK companies are driven, creative, and eager to expand.

However, disregarding the complex technology employed across the company would only end up costing them in the long run. Businesses will be able to completely grasp the customer experience and guarantee they are set up for sustainable development if they understand the best systems and platforms and how they can function together.