For both B2B and B2C marketers, email is one of the top three channels of distribution. Emails are 40x more effective for customer acquisition even if social media platforms continue to be the #1 organic content distribution route for user engagement.
The only problem here is that competition is super high which leads Email marketers to try hard to follow trends and experiment with email content, often committing the most obvious mistakes.
Here are the Top 8 mistakes which you should avoid while email marketing:
Sending unexpected emails:
Sending consumers sporadic emails is a surefire way to irritate them and make them click your “Unsubscribe” link or button. Therefore, refrain from using the “we only send when we have something” phrase in your email marketing campaigns like the majority of people do. Regardless of how little your database is, start working with your email list. At least one or two emails per month should be sent. For client re-engagement, emails with subject lines like “We missed you,” “Here’s what you missed,” or “Do you still want to hear from us?” are excellent examples.
The effectiveness of email personalization – to put it mildly – calling a consumer by name when delivering messages – is unmatched. However, customers today are knowledgeable enough to know that proper tags that a marketer inputs into an automation programme are what customization in emails is all about. Because of this, addressing subscribers by name in emails might not have the same beneficial effect as in the past. Typos occur, or someone may purposefully write meaningless phrases like “Don’t write to me!” or “hdregs” to trick you. Using such names in the hopes of gaining a customer’s loyalty can have the exact opposite effect. Please double-check all fields before sending an email to prevent that.
To be successful, email marketing requires segmentation. Additionally, it comes as no surprise that emails are included in the sales funnel given that the ultimate purpose of digital marketing is to produce revenue: Sending pertinent emails to various client segments will improve the unsubscribe rate. Create email list segments based on information about your subscribers’ age, gender, interests, geography, and more. You should also take into account their purchasing patterns, amount of involvement, and the device they use to access and read your emails when segmenting your audience.
Subject lines and body content mismatch:
Email subject lines help in engaging and motivating users to open an email for further information. The issue is that some marketers misuse subject lines by utilising them as clickbait in an effort to increase open rates. What happens?Yes, a user opens an email but doesn’t see any related content in the email’s body and then marks your emails as spam, and unsubscribes from you. Additionally, users will stop trusting your brand, which will harm its reputation. Simply put, it is misleading subscribers. But please, do avoid subject lines and body content mismatch: Write appealing subject lines that will be relevant to the email content you share.
No opportunity for feedback:
The most typical error in email marketing is to include a “do not reply” statement in the body of the email. Please halt if you’re still doing it. Customers are sending you a message you don’t want to receive, which is bad for developing brand loyalty and reputation. Additionally, it lowers your delivery and conversion rates, which raises your spam rates. Try sharing alternate communication channels in emails, utilizing electronic signatures with alternative contacts, or adding a reply button to direct visitors to a specific landing page dealing with questions if you don’t have the resources to manage their feedback. Give customers a chance to interact with your company and ask questions. By doing this, you’ll increase your chances of winning their business.
Working with outdated email lists:
The email list must be kept current and relevant. If not, over time, dozens of long-empty mailboxes start to appear there, affecting your deliverability. Your spam rate will go up, you’ll go over the provider’s limitations, and your newsletters will be blocked as a result. To examine your email list and remove suspect and inactive email addresses from it, try employing email validation services. Maintaining frequent cleanings is another trick. You’ll be able to prevent the suspicious spike in activity that all email providers detest.
No system in sending newsletters:
It would be a grave error to email subscribers whenever you feel like it or have the free time to create engaging content using text-editing, video-editing, or infographic-making tools. People love order and a certain level of consistency when it comes to their inboxes, which is why they determine how frequently you should send them emails. Giving them no opportunity to do that is another email marketing error to be mentioned in this list. So make an effort to organise your newsletter. Plan your emailing strategy for the upcoming several months.
Even if chatbots and instant messengers are becoming more popular, many consumers still choose to receive brand news and offers via email in 2021. Many organizations view email marketing as a crucial component of their sales funnel because it continues to be quite effective for acquiring new customers.
Even the most seasoned marketers can make blunders since nobody is flawless. The top ten email marketing mistakes listed in this post are here to remind you of the fundamentals, which are so simple to overlook or forget when pursuing trends and competing for customers’ attention.