Is Email Marketing Being Used By Only 20% Of Businesses?

Is Email Marketing Being Used By Only 20% Of Businesses

Businesses are quickly turning to digital solutions for marketing and communication. With the rise of social media, companies have more options than ever for reaching their target market. Despite the options available, a surprising fact is that only 20% of companies are taking advantage of email marketing. This article will explore the reasons why businesses should take advantage of email marketing and the potential benefits it can offer.

Reasons why Email Marketing isn’t being used more by Businesses.

Email marketing is a potent tool for businesses, allowing them to reach their entire customer base quickly and effectively. Despite its many advantages, many companies should be using email marketing more.

Here are some of the reasons why:

Firstly, companies may need more resources or knowledge to employ an effective email marketing strategy. Many businesses need to understand the importance of designing an email campaign that is both attractive and informative or how to use the data gathered from campaigns to make informed decisions. These skills are necessary for companies to take full advantage of what email marketing can offer them.

Secondly, some companies may need to be more concerned with the cost associated with email marketing. Sending out a large volume of emails can be both time and money-consuming, so companies may be put off by the cost of setting up a successful campaign. However, the return on investment that email campaigns can provide can significantly outweigh the upfront cost, so companies need to consider the long-term benefits of email marketing.

Finally, some companies may be uncomfortable with sending out emails to customers. This is especially true for companies that need a better relationship with their customers, as sending out emails can appear too intrusive or aggressive. In these cases, companies must balance staying in touch with customers and respecting their privacy.

Factors that may lead to the low usage of email marketing

Email marketing is an excellent tool for businesses to reach their target audiences, but unfortunately, its usage is only sometimes as prevalent as it could be. Several factors may contribute to the low use of email marketing. These include understanding how email marketing works, difficulty setting up campaigns and tracking metrics, and the cost of using email marketing services.

Many people do not understand the power of email marketing and how to use it to reach their target audiences properly. They need to be made aware of the different types of campaigns and strategies available and the metrics they need to track to measure success. Without this knowledge, it cannot be easy to develop effective campaigns and maximise the effectiveness of email marketing.

Setting up campaigns and tracking metrics can also be a barrier to entry for many businesses. It isn’t easy to figure out how to set up campaigns and track the results correctly. This can be time-consuming and expensive and may lead to companies not utilising email marketing services.

Finally, the cost of using email marketing services can be a deterrent for many businesses. It can be expensive to use these services, and companies may need more money to accommodate the cost. As such, they may opt for other marketing methods that may be less effective but cost less.

These are just some factors that may lead to the low usage of email marketing. However, with the proper understanding and resources, businesses can use email marketing to their advantage and reach their target audiences effectively.

Now, We will discuss the possible solutions to increase the usage of email marketing.

Email marketing is one of the most cost-effective ways to reach a large audience and build relationships with potential customers. However, many businesses need help to maximise their return on investment regarding email marketing. If you’re looking to increase your email marketing efforts, there are a few things you can do to get better results.

First, you should make sure that you’re targeting the right people. Ensure you’re sending emails to people who have expressed an interest in your product or service. You can also use segmentation to target specific groups of people with more relevant messages. This will help you avoid sending generic emails to people who are not interested in what you offer.

Second, you should create engaging and relevant content for your audience. Focus on providing value to your readers and sending only a few promotional messages. Include images and videos in your emails to make them more visually appealing. Also, consider using interactive elements such as surveys and polls to increase engagement.

Third, you should experiment with different types of emails. Try various formats and styles to see which works best for your audience. You can also use A/B testing to compare different versions of an email and determine which one performs better.

Finally, it would be best to use automation to make your email marketing efforts more efficient. Automation can help you send the right message to the right person at the right time. You can also use automation to personalise emails based on user behaviour and preferences.

By following these tips, you can increase the effectiveness of your email marketing efforts and get better results.


Email marketing is a powerful tool to help businesses reach their goals and engage with customers. However, only 20% of companies are taking advantage of this strategy. This statistic is concerning, as email marketing is a valuable and cost-effective way to connect with customers and increase conversions. Businesses that have yet to explore email marketing should seriously consider doing so, as it could be the key to unlocking their success.