The more targeted and relevant your marketing strategy is, the greater the likelihood that people will engage and respond, and the greater chance that you will generate revenue. In B2B marketing, companies are typically classified by characteristics such as size, industry, location, and installed base.
The job function represents the area (IT, HR, Finance, Procurement, etc.) to which a person is assigned, while the job level refers to a person’s level of seniority. Examples of job levels include CEO, CXO, Vice President, and Project Leader. A company’s strengths are important to identify, but it does not tell you who within that company will be most interested in your offer.