What are the 9 qualities of a good Business Email List?

What are the 9 qualities of a good Business Email List | MailingInfoUSA

What is Included?

  1. Introduction
  2. What is a B2B Email List?
  3. 7 Qualities to Check When Purchasing a B2B Mailing List
  4. Conclusion


In today’s digital age, establishing a connection with the intended audience is the first step every company is looking for. This can be a mere collaboration or the development of partnerships. Email marketing is still thought to be the most successful medium for connecting with stakeholders and decision-makers in businesses, even with the abundance of other options. A solid business-to-business email list is all you need to launch a successful email marketing campaign. You’ll learn about seven of those attributes in this blog post that you should search for when purchasing a B2B email list for your outreach initiatives

There are many vendors out there on the market who promise to deliver a large set of email databases at a reasonable price. But you’ll end up receiving outdated, missing, or bounced email addresses in those piles of datasets. It’s referred to as “junk data.” It is not particularly effective in terms of quality, even though it is large in volume or number. As such, it is always more crucial to consider an email list’s quality than its quantity. By preventing any mistakes or inconsistencies, a high-quality B2B mailing list can increase the response and engagement rates of your campaign.

What is B2B Email List?

A database containing names, email addresses, phone numbers, mailing addresses, and other specific details about companies or people across industry verticals is known as a B2B email list. By focusing on other firms rather than a single consumer, it is specially designed to assist businesses with marketing and lead creation.

A B2B email database typically has data fields with company or professional information in them. The data fields, which can be found in B2B email lists, are as follows:

  1. Name: The name of an individual who runs a business or is in the position of making decisions.
  2. Company Name: The name of the company or organization.
  3. Email Addresses: The email address of a business or professional.
  4. Mailing Addresses: The physical addresses of the business or company.
  5. Phone Numbers: The contact number of businesses or professionals.
  6. Job Role: The job title or position of an individual within the company.
  7. Industry: The industry in which the company operates.
  8. Location: The geographical location of the company, such as state, city, and zip code.
  9. Company size: Total number of employees or annual turnover.
  10. Social Profiles: The social media accounts of companies or businesses
  11. Website: The website URL of a company or organization.

These categories are crucial for marketers to customize their marketing content based on location, job title, and industry.

7 Qualities to Check When Purchasing a B2B Mailing List

  • 1. Accuracy:

First and foremost, the quality you should look for while purchasing a business-to-business email list from a vendor is to check whether the list of email addresses belongs to the intended recipient and shows a guaranteed accuracy rate for precise targeting. The accuracy rate is always associated with the latest contact details of your prospects. The more accurate your contact details are, the more you can reach out to the relevant customers in your data-driven campaign. Then you’ll face bounce rates while sending your promotional content. As a result, you face a major waste of time and resources. That’s why, before buying an email list from your vendor, ask for a sample list to check the accuracy rate of the mailing address before making any purchase in bulk.

  • 2. Segmentation:

Segmentation plays a vital role in customizing your marketing messages. If your B2B email lists are segmented according to location, job role, company size, industry, and more, it will be easy for you to send promotional content that addresses the concerns and pain points of your targeted prospects. Lack of segmentation in the list can lead to low response and engagement rates.

For instance, you want to send advertising content with posts and fliers that speak about your office furniture to the procurement officer of a company. When your vendor fails to provide you with a B2B contact list segmented to specific job titles, then your marketing message will end up reaching the IT administrator of that company instead of purchasing executives. This can lead to poor open rates or click-through rates in your campaign.

  • 3. Comprehensive:

A good-quality email list should contain more than just the email addresses of a company or business leaders. It should consist of other information such as phone numbers, company name, job position, and much more. The comprehensive coverage of a business-to-business mailing list provides opportunities for marketers and companies to reach potential clients through various channels.

For example, a tech company seeking to sell play gadgets to toys and game stores should have a mailing list with details such as phone numbers, locations, zip codes, store size, demographics, and much more, instead of just an email address of the stores. Imagine having only an email address list. It will be difficult for marketers to prioritize advertising content for a good response rate. Therefore, having comprehensive contacts in the email list is necessary for a high engagement and response rate.

  • 4. Source Transparency

The quality of a B2B mailing database is solely dependent upon the source—from where it is gathered or collected. The source must be genuine and trusted, such as business directories, public records, events, gatherings, webinars, conferences, company websites, online repositories, and registration forms. To prevent future legal implications, source the contact details with opt-in consent.

If you purchase a database from a vendor who has sourced data without the recipient’s consent, they are more likely to ignore or spam promotional messages. This results in a waste of your time and resources and also results in a bad sender reputation, which can harm your business image and your marketing practice.

  • 5. Compliance with Regulations

When sending out an advertising email, you must adhere to legal requirements like GDPR (General Data Protection Regulation) and the CAN-SPAM Act. The GDPR demands explicit consent for email marketing. It follows how transparently the data will be used for outreach efforts, with clear-cut unsubscribe options. The CAN-SPAM Act mandates the clear identification of the message as an ad, a verified physical mailing address, and an easy way to subscribe.

Both laws emphasize the necessity of user consent, clear communication, and a sophisticated mechanism for opting out of communication. A study by DemandGen Report found that 76% of B2B buyers prefer to receive content tailored to their interests, which compliance allows by ensuring consent. Following these data security laws will prevent you from facing any kind of legal repercussions or penalties. Breaching the regulations can hamper your marketing campaign as well as your brand image.

  • 6. Deliverability Rate

An email deliverability rate refers to the percentage of sent emails successfully reaching the recipient’s inboxes. For example, you send marketing emails to 50 recipients, but they reach only 46 of them.

Email Deliverability rate = (total number of emails reached / total number of emails sent) X 100

For the above case,

Email Deliverability rate = (46/50) X 100

= 92%

Thus, your mailbox placement rate is 92%. It is crucial to measure the email deliverability rate because a poor deliverability rate can indicate issues like whether your marketing messages are being spammed or bounced. An email deliverability rate impacts the effectiveness of your campaign, engagement rate, and overall marketing strategies.

A high-quality email list has a high deliverability rate. Therefore, it is crucial to check the email deliverability rate before purchasing an email list from a vendor. By partnering with reputed data vendors like MailingInfoUSA, which provides top-quality email lists for B2B businesses with a more than 95% email deliverability rate, you can guarantee that your marketing message reaches the inbox of your targeted audience.

  • 7. Provider Reputation and Reviews

It is essential to investigate the reputation of a list supplier since this guarantees the accuracy and consistency of the data you obtain. Reputable providers ensure accurate, current lists that adhere to legal requirements, lowering the possibility of reaching out to indifferent parties or breaking privacy rules. Additionally, it keeps you secure from potential scammers, saves money on old or useless data, and boosts the efficacy of marketing campaigns—all of which contribute to the protection of your investment and the expansion of your company’s customer base.

Before purchasing an email list, it is imperative to check customer evaluations and case studies, as they provide valuable information about the caliber of the list and the dependability of the source. Case studies show how the list performs in actual marketing campaigns, while reviews highlight problems or triumphs from previous customers. When taken as a whole, they aid in evaluating the possible return on investment (ROI), guarantee that the email list can successfully reach the target market, and advance marketing goals.


Till now, you might have learned what those seven qualities are while buying a B2B email list from a data provider. Be it accuracy, which helps in precise targeting in your data-driven campaign, or a clear-cut segmentation to effectively reach out to specific prospects, comprehensive coverage of contact details for multi-channel marketing leads to improved response and engagement rates. Transparent sourcing with recipient consent to avoid any kind of legal implications in the future. Compliance with data security laws like GDPR and CAN-SPAM to avoid repercussions and legal penalties.

Moreover, the deliverability rate is important to ensure that your marketing messages directly land in the inboxes of your prospects. While provider reputation and reviews can help you navigate the level of quality database you can get from past buyer experiences, which leads to making a decision. It is always important to make these qualities of an email database a priority in your email marketing campaign to ensure guaranteed success and enhanced metrics. On the other hand, if you’re looking to purchase a B2B email list to skyrocket your marketing and lead generation efforts. Then, MailingInfoUSA can be your perfect partner for providing top-notch quality data for your sales-driven campaign.